Trail running is changing fast. What was once a niche sport has become a global stage where performance, storytelling, and visibility feed each other. From Sara Alonso’s rise to the growing influence of athlete-influencers like Théo Detienne, this post explores how social media is reshaping the sport. And why, today, being seen can matter as much as being fast.

This is what the first 30 days post-UTMB really look like. One month after UTMB, I reflect on the hardest race I’ve ever done. From 14,000 calories burned to restless nights, indulgent food, sore legs, and rebuilding confidence.

My UTMB 2025 race report: 175km across the Alps, battling storms, snow, and exhaustion. What should have been the race of a lifetime turned into a brutal 34-hour struggle filled with mistakes, disappointment, and a feeling of unfinished business.